What is SEO?
Monday, September 17th, 2007Search engine optimization is a technique used to influence the position of a website in search engine rankings. Every search engine uses something called an “algorithm” to decide which results you see. This mathematical formula uses various factors to decide which websites are most relevant to your search. By understanding the algorithm we can make our websites in line with what the search engine wants, thereby making sites more relevant. Given some time and work your website could be placed in the top 10 search results for any given query. While there are no guarantees generally results are very positive. Any first page ranking can largely contribute to your web traffic and eventually your sales. Most users do not click on ads, and because of this pay-per-click advertising can be largely ineffective. Organic or natural search results produce a higher yield for a lower cost than most other form of internet marketing.
